This is Zeeshan and I welcome you all to this interesting session on What is Digital Marketing. Over the past few decades marketing has had to keep up and content with leaps in technology and our relationship to it ever since.
In today's world where the internet is entwined with everything we do the importance of digital marketing has become very clear. It has also become an integral part of what business means to its customers.
So this article will help you learn about digital marketing on the whole but before we get started let's take a quick look at the agenda for today's topic.
I'll be talking about the evolution of digital marketing in this topic will understand how digital marketing came into existence.
What is the history behind it?
And what was the Major Impact it had so once you're clear with the evolution of digital marketing will move ahead and take a look at what exactly is digital marketing in this topic.
You'll understand the definition of digital marketing followed by which you'll also understand.
What are the mediums through which you can achieve a digital marketing next up we have why do we need a digital marketing?
So in this topic you'll understand why exactly digital marketing is required next up.
We have the scope of digital marketing as you all know.
No scope of any technology or any programming language is very much important.
So we'll be discussing about it scope and we'll take a look at the different types where you'll be understanding about SEO content marketing paid marketing and many more.
So once you clear with the types will move ahead and take a look at the challenges that you'll be facing while working on digital marketing. I hope the agenda was clear to you guys.
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let's get started in this world where we have more than hundred million people who use social media on a regular basis are expected to be at least familiar with the core topics.
Of digital marketing in simple terms I would say it digital marketing is the promoting of products over the Internet or any form of electronic media.
Now people consume digital content on a daily basis the like for example in the beginning we would read all the news or the day-to-day in use over the newspaper.
But ever since we've got smart phones we've got tablets everything is bound to the online activity.
So very soon the traditional Getting platforms will disappear by replacing it with a digital Market which will completely take over the industry.
There are so many advantages which you cannot even count guys.
Now if we talk about the history or the evolution behind the growth of digital marketing this was first used in the early 1970s where a programmer called Ray Tomlin son sent the first email and through this it was established that you can communicate using machines.
But this was just the beginning the Lesser.
Did they know that digital marketing would create a revolutionary in the field of marketing as a number of users increase the landscape evolved from email to search engines like Archie Yahoo, Google eCommerce sites like Amazon eBay and many more and also the better starting point for the history of digital marketing was in the year 1990.
This was when the term digital marketing was first Just in the launch of Archie first search engine. What is Archie Archie is a tool for indexing FTP activities allowing people to find specific files.
Most of you might not know that Archie is a very first internet search engine.
This is when the digital marketing term was first used then in the year 1993 the first clickable web advertisement Banner was released.
So this is also another added weighing for all marketing followed by which in the year 1994 Yahoo was launched which was the first e-commerce transaction over net market and also in the year 1996 smaller search engines like hot pot and Alexa were released next in the year 1998.
Yahoo! Launches Yahoo! Web search.
So in this case digital marketing has already been grown to one extent and this was also the birth of Google Microsoft.
Also launched MSN.
Also in the year 2001 the first mobile marketing campaign took place next in the year 2003 WordPress was released.
I think most of you know how WordPress Works any of the content creators would know how a word press is used and also in the year 2000 for Gmail Facebook and Google goes life.
These are the Milestones which digital marketing has achieved 2005.
You have YouTube being launched and in the year 2006 it was launched and also in the Year 2007 Tom Lowe Spotify was launched in the year 2008 and Google launches its first real-time search engine results in the year 2009 and Whats App has also launched in the year 2010
which I think this application is used by most of them. What's up is also a platform for digital marketing India 2011 Google Plus and Google Panda was launched 2012 Knowledge Graph was launched.
By Google and also in the year 2013 Facebook Messenger app was launched and also this is the year where Facebook took over Whats App also in the year 2015.
There was Snap chat. So this is exactly how digital marketing took the mainstream one by one here by here.
You can see that they've come across so many challenges and they've discovered so many new things the mass adoption of the internet into every day life is the single biggest event that has affected marketing over the last few decades although early desktop publishing software in the first PCS caused search in print Marketing in the 1980's the computers where a little more than glorified typewriter and also in the coming few years the number of people using the web sword from 16 to 17 million.
So this is a very huge number you can see that this How digital marketing was in the play ever since the beginning now let's move ahead and understand this concept in depth.
So what according to you is digital marketing so it is just a platform or it is just a medium through which you can get a lot of followers or you can promote your product but that's not it digital marketing is one of those fancy new buzz words that is used in the recent days.
It encompasses all marketing efforts that promote your product or brand using electronic devices or the internet it leverages online marketing tactics such as mainly search marketing email marketing social media marketing and mobile marketing in order to connect with the current and prospective customers.
So if you go but the definition digital marketing is basically internet marketing.
It is also referred as advertising and delivering through digital channels the Animals can be social media platforms mobile platforms email or web applications search engines and websites to make it simple for you guys digital marketing is any form of marketing product or services that involves electronic devices.
So this is a major reason why it's been around for more than decades.
now that you've understood what is digital marketing let's move on and understand why exactly do you need to master digital marketing?
What's the need what is the necessity for you to learn digital marketing?
The major reason would be marketing has a lot of options guys It is always related to the strategies associated with it and also you can get creative and experiment with every little aspect of the marketing campaign.
But when you compare this with the traditional way of marketing this is impossible guys the task that you can complete online cannot be done with the help of traditional marketing.
Traditional marketing firms would be printing ads phone communication and also physical marketing now say if you want to start off your business and you want to promote them.
You cannot go to everybody's house knock on their doors until I'm going to start this project or I'm going to work on this would you please help me do it?
No. Nobody in the recent days do that.
