Hey, what's going on everyone Zeeshan Ali here with Profitable Freelancer and in this article. |
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I want to dive into a topic that Upwork just kind of announced officially and I really think it's a great way for a lot of people to go out there and to land more high-paying clients.
Really just utilizing the platform that Upwork already has in capitalizing on some of their new features.
one of the emails I got that told me that their new feature was finally launched was this email right here and this is basically where they announced that their new projects feature has been launched and is live to the public and they describe it as
"where the work you love finds you"
and if we just zoom out a little bit there's a lot of kind of momentum around freelancing websites and some of the most popular ones are Upwork and are Fiverr.com but the thing is if you've seen my last video you know this already but if you haven't there's a pretty distinct difference between the two.
Whereas with Upwork it usually takes a little bit more of the sales process going back and forth with a client and therefore that usually typically turns out to be more of a long-term relationship.
Whereas with Fiverr it's you know if we hop over to Fiverr's website real quick we can see that they're really just more of an e-commerce based website.
That's really looking to take all that sales process out and just sell the most services and you can see that as you go through their website they obviously have a lot of different in-demand services for offer on here but there's not that much back and forth when you reach out to a freelancer.
On Fiverr you already have a couple pre-defined packages so if we go into one of these categories like let's say customize your website and then we click into one of these we can see that they can bundle them together into different service packages on a basic a standard and a premium level.
Now what Upwork has done and that's this new email I'm bringing up to you is that they basically modeled after this exactly and with the project catalog they're basically saying hey this is a way for clients to find you and for you to sell more projects without having to go out there as much and sending proposals out.
Now if you have a well-optimized profile you already know Upwork is great for getting people to come to you but if you're just starting out or you don't have that much experience this can be a very powerful feature.
if we hop over I want to show you recently what happened with this how you can build a project on Upwork and a little bit of what to expect during that process.
once you're on your Upwork dashboard all you have to do is go to the find work tab and go to what's called
"my project dashboard"
and when you go there you're going to get to the project dashboard page and this is where you can kind of see exactly how the project catalog works
so you get an order you wait for the requirements.
You send the work by the deadline and then you get paid for it now this is all about Upwork looking to the future looking at how they can help freelancers more how they can help clients more and ultimately how they can really just progress the pace of remote work and freelance work.
if you look at some of these questions you know they're great to just kind of explain exactly what the project catalog is how is how does it work all of that but in this article it's just to give you a quick summary of it and I want to show you the project that I actually built and if you go into the actual project tab
you can see that it looks very very similar to Fiverr so if we hop over to Fiverr we can see you know there's the three packages you have your image on the left you have your description down below.
It's the same exact thing on Upwork and as you go down you can see that it actually carries along your same profile.
your Upwork profile kind of gets carried over here along with your rating if you're top-rated like I am that will get carried over and this is really where you go into the details of the project.
You outline the different steps and the different requirements and you can even put in a bunch of frequently asked questions and then below that that's where it includes your profile and all of your reviews.
if you can start to just look ahead in the future a little bit that's when you can really have the most success.
I really I just want to walk you through now how simple it is to go in here and to edit this kind of project.
if you're starting from scratch you're obviously not going to click edit you're going to click create a project but knowing that you know you can watch me go through this it's very very simple to set up and if you do a couple of things I'm about to show you.
I really think you can stand out so this is where you will put in the title and it tells you to focus on the benefits of what the client's going to get now this is important this is where you're going to really kind of just boil down exactly what you want to get into use a keyword or two and make sure that you're really focusing on every single service package you offer.
for example for mine I'm doing google ad management I'm not only going to include the optimization but I'm also going to include the audit so even though this might not be the actual package they get it
kind of lets them know exactly the type of services I offer before they even click and then you really want to make sure you go into the project category and you want to pick the best project category.
that makes the most sense because that's how Upwork is going to find those new clients for you and they're going to suggest this project in the algorithm
so if you look at how Upwork describes it they're basically saying this is what helps the clients find your project.
So you really want to tell them how it's going to benefit them try to come up with a title that's very kind of direct and really gets to the point.
Then when you get to the next page this is where you can kind of break down the different packages now
I don't want to get too much into this because every single service you offer is going to be different but for my case
I basically broke it down into three different steps with the starter being kind of just a google ads audit the standard being more of kind of building some campaigns out for people
and the audit and then the advanced is more of a full month of management but you can really do this however you want and based on what category you choose that's
what is going to come up in these different pricing tiers and these different variables.
Here so once you do that that's when you get to the next step and the next step is actually creating the images and this is really where
I'm really encouraging you to use a platform I love called Canva and this is where I created the images for this and if you notice in this one I actually have the words on the top
and when I submitted it Upwork disapproved it.
make sure when you're doing this to not have words in your image and you just want it to be a photo-based image so for me I really think that building a personal brand with freelancing is so important and that's
why I put my face here and that's also why I put the Google Ads logo the updated logo along with just a computer and I put in my Google Partner badge up here.
that's what I did for that and then I took a screenshot of some of my really good reviews I put that just into a photo and I uploaded that onto the actual the image gallery.
once we go and we look at the project you're gonna see that you really want a photo like this cover image
I'm showing you you can kind of pick which one you want to be the cover image and this is what's really going to get people's attention
and remember people like to work with other people
that's why I really encourage you put your face out there try to build your personal brand. It's really going to help you get ahead of the competition and then this is when you get into the description is the next step this is where you want to summarize exactly
what you're going to do in this project and really try to make it very very simple because the whole uh the whole thing with this is the more information you can provide in the project in this summary in the different steps of what's going to happen during the process and then all the frequently asked questions the more time you put in there.
The better the actual on boarding is going to be when you get a client because number one they're already going to know what's required of them they're already going to have their most frequently asked questions answered so that really puts them in a place where if they're ready to make some moves and to hire a freelancer.
It can really cut out the length of the
sales process there and then after that
if you save and continue from there this is when you will get into just some of the more specific
requirements exactly what you need and after that that's when you go into the review of the project they're going to ask you how many projects you can handle at once and for me
I put three in but just make sure you don't put one or two. I think anything three or above because you want
Upwork to know and you want the algorithm to know
that you can actually handle a
good amount of these at the same time and of course, you don't want to lie you want to really be honest with it.
but let's just say you did have three or four or five of these come in that's awesome because probably those are
opportunities that you might not have gotten so you don't want to limit yourself right off the bat
if that makes sense and then it goes into a little bit of a copyright notice saying that you own all the rights of everything all the images and all of the content it goes over their terms and services
and the privacy notice and before you do that I really encourage you to click this
preview project tab because that's where you can go and you can see how it's going to look for the client.
Now of
course it's saying you know I can't purchase this because I'm in my own account but you can just see what it looks like as you toggle through the different level of packages what it includes.
Once again you know you can see how your profile is directly linked up which is why your reputation is so vital and this is basically it you know you go out there you
build a project you build a really good image on Canva and just to provide an update you know in the last article.
I went over this new feature how I got early access to it in this article I'm letting you know how you can set this up to land more high
paying clients and I want to give you just a little bit of inspiration because after I set this up.
I actually had someone reach out to me for this job so they reached out to me and they messaged me for this job asking a couple
questions and we actually ended up setting a time to meet and that's when you know I'm in the process right now of signing this client.
already this project
catalog has helped me get a new client in the door.
Now I want to give you just my
opinion just to wrap up I really think this is an awesome feature.
I think you should go use it but just to be honest I don't think it's going to really work the same way that Fiverr platform is kind of working and that's because just the nature of Upwork and the reason I personally have a lot more success on Upwork is because it's really more geared towards building a personal brand building your
portfolio up finding different clients that you can partner with for the long-term.
Even though you know someone might just come here and just buy an audit from me right off the bat the likelihood of someone actually coming in and just
purchasing a month-long optimization package without even talking to me is really just not that realistic but that's totally fine because you have to remember it doesn't really matter because I can still sign this client to an hourly contractor to a monthly contract so it doesn't have to be in this service tier.
This is just what gets that client in the door so yeah that was a little bit of a wrap up on how you can use Upwork projects to have the most success as a freelancer to just get your project and your personal brand in front of more potential clients that you can eventually turn into long-term recurring clients.
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